Super Bowl Ads XXXIX.
Tuesday, February 8th, 2005It has become sort of a tradition on this site to review Super Bowl ads. I started in 2003 with the Raiders vs. Bucs Super Bowl and then last year when Carolina played the Patriots.
Winners: (in no particular order)
- Budweiser: Applauding the Troops – A good message but the sad part is… the troops aren’t back yet. It’s a bit early to show the troops arriving into an airport…
- Budweiser: Cedric’s Designated Driver dance: Good to see Budweiser not completely focus on one of their products and deliver a message to football fans.
- Budweiser: Friend not going to game – Two friends try to taunt another friend who didn’t make it to a game by sending him a picture using their camera phone. The friend responds back with three pictures: “Hey that’s your apartment. Hey, that’s your budlight… Hey.. that’s your girlfirned *tilting head* DAMMNNNN”.
-FedEx: Top 10 Things for Super Bowl Ad Success – This was probably just nothing but truth after the FedEx marketing team worked on getting their super bowl ad. Also sort of showed FedEx was willing to spend more… I didn’t see a UPS or DHL commercial during the Super Bowl.
-Pepsi: P.Diddy’s New Ride – This was hilarious. I’m not much of a Pepsi fan and this commercial wasn’t going to start making me drive a pepsi truck or make me drink Pepsi… but it was a hilarious commercial.
-Bubblicious: Lebron James – HAhahahahhaahahahaha. That was the last thing I expected. Made me want to go buy a stick of this new bubble gum to see what the flavor is like.
-Ameriquest: Robber – Kind of a scary situation; sucks for the guy who got beaten up because the store owners thought they were being robbed.
Losers: (in no particular order)
- Godaddy: Girl with tank top – Erm, who is your target audience? Computer/internet people. How do you advertise registering domain names with a girl wearing a defective tank top? You could have been a bit more informative without trying to be a beer commercial here.
-Frito Lay: MC Hammer – Not only did the commercial look like it was filmed in the early 80s, but did anyone notice this was promoting potato chips? I thought it was a MC Hammer attempting a comeback.
- Tobasco: Tanlines? – Everyone likes Tobasco anyway. So however much they spent on this commercial was probably more of a waste than not. The girl was hot though
- Heineken: Brad Pitt – I think this commercial promoted that small street store Brad went into to buy the Heineken than promote Heineken itself. Hmm, gotta find that store!
- Budweiser: Parachuting – Nobody wants beer that bad, Bud… nobody.
- Microsoft: Search – Not going to be able to beat Google with a 30 second clip of the HTML forms coming together to make your search engine, Microsoft. You guys just focus on your software.